Numbers game: the real story behind record 2017 sales year
ON JANUARY 18 2018 | IN INDUSTRY NEWS , ISUZU D-MAX , LATEST NEWS | BY ALASTAIR SLOANE | If you believe the public relations guff, every distributor in New Zealand last year sold record numbers of new vehicles. But that wasn’t the case. Okay, it was an overall record year, with 159,871 new vehicle registrations. But quite a few brands didn’t do as well as the PR people claim. Press releases saying this or that distributor is gearing up in 2018 to meet rapidly increasing demand for their vehicles are not supported by facts. So let’s look at who did what in 2017. This information has been leaked to Automotive News NZ. It isn’t readily available to the public – it circulates only within the motoring industry. The list of 45 brands on this page shows 16 – including many household names – didn’t do as well as in 2016. Some were stalled waiting for new models in 2018; others struggled against competition. High-end, go-faster names come and go anyway. What esp